Social Media Optimization
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Our SMO Process
AUDIT
First, we get a brief from you to have an understanding of your business. Based on the response, we do a comprehensive analysis of your site and your targeted users. Next, we research on your competitors and find out the possible strategies to get ahead of them. All these information are compiled into an initial report. Combining this with your business goal we create completely customised social media optimisation packages for you forming the basis of our next step.We revise our strategies on a monthly basis, moving from general SMO methods to more technical .
IMPLEMENTATION
At this step, we share our on-site and off-site optimisation recommendations with you. Our team will suggest some changes regarding the content, design and technical aspects of your site. Apart from these onsite optimisation techniques we also start to work with a set of off-site optimisation strategies including content marketing and link building. We revise our strategies on a monthly basis, moving from general SMO methods to more technical and specific improvements as your search position keeps improving.
MAINTAINENCE
SMO is a continuous process. Without ongoing maintenance, your SMO campaign will soon fail to keep up with the competitors and previously successful strategies will quickly become obsolete. We continuously monitor your site’s overall performance and make necessary changes based on intensive data analysis. Our SMO services Melbourne team regularly creates engaging contents, builds backlinks and citations to retain and improve your search ranking. We always keep you updated about your SMO campaign by sending you regular reports on traffic and conversions